The NB Jeans Story begins in Lahore, when Haji Ghulam Muhammad Minhas founded the Nabi Buksh Jeans in 1930 with his forefather name. He starts his work of denim in small shop. After that his son Haji Muhammad Akram Minhas proceeded to work. As time goes by, they starts manufacturing jeans. Since then, we have a whole string of jeans. First casual brand to open exclusive store, first apparel brand to go on social media, NB Jeans. When we developed a strong passion for denim. We didn’t really know why, we just loved the stuff. And we wanted to know as much as possible about it.